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Masterclass: Online Print Excellence - Bernd Zipper
"Let's quickly sell this online..." has long been the motto of newcomers in the online printing world. However, disappointment wasn't far behind: the days of cheap entry into the online print world are over. Nevertheless, many opportunities are opening up: Digital commerce is at the forefront for all market players. Bernd Zipper, Managing Director of Zipcon Consulting and chairman of the Online Print Initiative, will address this topic with the participants of the "Online Print Excellence" Masterclass and provide the fundamentals, backgrounds, processes, and a glimpse into the future of online print.
The Masterclass will be presented in English
Besides the basics of digital commerce for online print, Bernd will provide the participants of this master class with basic knowledge about social commerce, messenger commerce, mobile commerce - new marketplaces and (of course) mass customization. The idea here is not only to create understanding of this "mind change" in the print industry, but also to offer background information, processes and a glimpse into the future of online print. The target audience includes both beginners and professionals, because - as usual with Bernd - some terms have to be defined first ... Each part of the presentation will be followed by the opportunity to ask questions and discuss with Bernd Zipper. The presentation will be available to all participants afterwards as a digital reference work.
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